MSRP (Manufacturer Suggested Retail Price), commonly known as sticker price, is printed right on the car window in the showroom (or on the lot).

To calculate a monthly lease payment, The BOSS needs to know the MSRP.

The main thing to know about MSRP...don’t you ever pay the sticker price! There are rare cases when a car, or a particular trim version of a car, is in such great demand that dealers can charge sticker price or even more. But these are rare cases.